Alphabet
The parent company of Google, generating most of its revenue from search and digital advertising alongside cloud computing and other ventures.
Alphabet stock chart
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What is Alphabet?
Alphabet is the parent company of Google, whose core businesses include Google Search, YouTube and the Android operating system. It also operates Google Cloud, a cloud infrastructure and enterprise software business, along with a collection of early-stage ventures grouped as “Other Bets.”
Alphabet trades under two share classes, GOOGL and GOOG, which differ mainly in voting rights rather than economic ownership.
Why investors watch Alphabet
Search and YouTube advertising represent the majority of Alphabet's revenue, making the business sensitive to the broader digital advertising cycle. Google Cloud has grown into a meaningful third pillar alongside advertising. Alphabet began paying a dividend in 2024 in addition to ongoing share buybacks.
Risks and volatility
Alphabet faces antitrust and regulatory scrutiny in multiple jurisdictions related to its search and advertising businesses, along with competitive pressure in search, cloud and AI-related products. Advertising revenue is also sensitive to broader economic conditions.
Long-term investing considerations
As with any single company, Alphabet's results can diverge significantly from a diversified benchmark in either direction. Use a range of assumptions when projecting long-term outcomes rather than a single company's historical growth rate.
Company profile
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Key financials
Revenue, margins and other reported financial data, provided by TradingView. Figures reflect company filings and can change as new reports are released.
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Explore →Educational information only. This page does not recommend buying, selling or holding Alphabet stock, and past performance does not indicate future results.